Journal

  1. Driver AW 2021/22 Grit

    First published in MIX Magazine issue 58, Appropriating masculinity is one of the drivers behind our design direction Grit

    Access the Appropriating masculinity essay here. 

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  2. AW 2022/23 MIX Magazine issue 63

    At last, this issue strikes a note of cautious optimism. Our final two directions for AW 2022/23, in very different ways, explore how habitual patterns formed during lockdown will continue to exert influence.
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  3. Driver AW 2021/22 Grit

    Our design direction Grit is in part driven by a new type of extreme fitness programme that addresses alternatives to mental and physical betterment.

    Access the Extreme Wellness feature here.

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  4. Surface and Design Directions

    Alice, for all its bright colours and dream-like images is rooted in anxiety and the need for distraction. We allude to dark fantasies, hallucinogenics and the hyper-real in an expression of our desire to escape by disappearing down the rabbit hole.
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  5. SS 2022 CMF Forecast

    In the SS 2022 CMF forecast, we outline some of the complex and often contradictory responses to Covid-19; from craving nature in lockdown to isolation driven collectivism, the role of experts in a health focused era and a reappraisal of luxury.
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  6. AW 2022/23 MIX Magazine issue 62

    During 2020, the power of community, collaboration and support has offered a thread of hope. Both of our new stories for AW 2022/23, in very different ways, address this notion of communities coming together.

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