Driver AW 2021/22 Grit

Extreme wellness

First published in MIX Magazine issue 58, our design direction Grit is in part driven by a new type of extreme fitness programme that addresses alternatives to mental and physical betterment.

These programmes combine fitness with discovery, amplify untypical 'male' emotional states and address the 'whole body' inside and out. Let's start with the 'extreme' with a capital 'X'.


Find out what's driving this new approach to wellness here:



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Image credits form top;

Robson Hatsukami Morgan