Despite encouraging news of effective new vaccines, there’s no doubt that the near future holds some huge (and potentially very daunting) challenges.
However, the importance and power of community, collaboration and support has offered a thread of hope that has run throughout the collective Covid-19 experience.
Both of our new design directions for AW 2022/23, in very different ways, address this notion of communities coming together.
Our first direction, Coast explores the tight-knit self-reliance of North Atlantic seafarers. Many of the current notions of resilience, protectionism and collectivism are succinctly embodied by coastal fishing communities around the world.
For this story we focus on isolated North Atlantic coastal communities in Cape Cod, Iceland, Scotland and the Netherlands. All share a rugged and uncompromising aesthetic informed by harsh weather, unforgiving seas and self-sufficiency.
In sublime contrast, Pastorale explores the pull and allure of online fantasy groups. Sometimes a story comes along that is unashamedly surface skimming, a celebration of ephemeral pleasures and distractions. Pastorale is one such story; escapist, fantastical and romantic.
Further exploring our renewed engagement with nature, Pastorale propels this driver through a flighty Disney filter, the ultimate self-soothing pandemic antidote.
This notion of community and collaboration speaks closely to the intention behind Colour Hive membership. The idea has always been to build a family of like-minded design professionals, sharing insights and concepts, learning together.
Finally, there’s an old proverb, ‘Necessity is the mother of invention.’ More than ever, 2020 has highlighted the vitally important approach of meeting current challenges with a healthy dose of imagination and ingenuity.
With this in mind, we are really excited about our new continuity colours. A deceptively simple tool to help our members navigate this tricky period of trade ahead, we have identified those core colours with longevity stretching beyond a single season.
Also in this issue
Image credits from top: MIX Images © Colour Hive | Foto-Grzechnik | David Clode | Willemien Bardawil | Claire de Quénetain | MIX Images © Colour Hive