First published in MIX Magazine issue 58, Appropriating masculinity is one of the drivers behind our design direction Grit. 

Access the Appropriating masculinity essay here. 

At last, this issue strikes a note of cautious optimism. Our final two directions for AW 2022/23, in very different ways, explore how habitual patterns formed during lockdown will continue to exert influence.

Our design direction Grit is in part driven by a new type of extreme fitness programme that addresses alternatives to mental and physical betterment.

Access the Extreme Wellness feature here.

Alice, for all its bright colours and dream-like images is rooted in anxiety and the need for distraction. We allude to dark fantasies, hallucinogenics and the hyper-real in an expression of our desire to escape by disappearing down the rabbit hole.

In the SS 2022 CMF forecast, we outline some of the complex and often contradictory responses to Covid-19; from craving nature in lockdown to isolation driven collectivism, the role of experts in a health focused era and a reappraisal of luxury.

During 2020, the power of community, collaboration and support has offered a thread of hope. Both of our new stories for AW 2022/23, in very different ways, address this notion of communities coming together.