Essay: appropriating masculinity

In a complex debate around gender identity and against a backdrop of movements such as #MeToo and #menaretrash, it’s fair to say that traditional ideology around masculinity is being increasingly challenged.

First published in MIX Magazine issue 58, Appropriating Masculinity is one of the drivers behind our design direction Grit. 

We discuss how this assertiveness is manifesting itself through consumer choices here:

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Image credits from top:

Peaky Blinders | Caryn Mandabach Productions Ltd & Tiger Aspect Productions Ltd 2016