Seeking inspiration for the new normal
In many ways the seismic changes of the last issue
have, to coin a phrase, become the new normal
. With no shows, galleries or museums to visit, creatives (our own team included) have had to seek out new sources of inspiration
. With a less frantic
approach to life and less commuting and travelling, it’s noticeable that many have enjoyed the space to be that little bit more cerebral
. Consequently, this issue
is full of ideas that, in the hustle and bustle of reporting on shows and new events, may not have made it into the final cut.
In producing our second issue since the outbreak of Covid-19 we have truly come together. We owe huge thanks to our concept, industry and regional panelists and contributors who went above and beyond with their time, resources and expertise.
Thank you from the whole Colour Hive team.
Much has been made of the positive effects on the environment that calling a halt on travel has precipitated. There is a groundswell of feeling that there is much more to be explored here, hence Custodian, a calm, centred response to the shockwave of the pandemic, focusing on recalibrating values and seeking out a fairer, more inclusive society.
At its core, this story is concerned with protection and preservation, along with observations on the natural rhythms of time and the value of soil, plants and rural living.
There has never been a driver like Covid-19; it has affected every corner of the Earth, and this is a global connection that should be acknowledged. So, we look forward to 2022 and the hope that a vaccine or effective treatment for Covid-19 will release an explosion of pent up creativity, kept too long behind our own front doors. This is a key driver for our story Goddess (along with a healthy dose of feminine wisdom).
In this final direction we turn to pleasure seeking in its purest form, a collective exhalation of breath as the grim dangers of this virus recede.
Also in this issue
- Features, essays and interviews exploring the drivers behind the SS 2022 forecast
- 40 pages of trend and colour and material direction and analysis
- Global colour palettes and regional variances for Europe, Middle East, South Africa, North America, Latin America, Asia, India, Australia & New Zealand
- Early adopters of our SS 2021 directions Clarity and Alice
- Colour innovator interviews
- Class of 2020 graduate focus
This issue is exclusive to Colour Hive members, and one of many features included in membership
Image credits from top:
MIX Images © Colour Hive | Millennium Seed Bank | Rebecca Lee & Signe Emdal | Laura Berger