Driver SS 2022 Awkward

Suburban dreams

In our story Awkward, ideas around isolation, conformity and protectionism are expressed through the tropes of suburbia.

Despite a history of ambivalence when it comes to this slice of middle class utopia, as Covid-19 hot-spot cities become crowded, enclosed ghost towns, the protectionism and collectivism of suburbia may begin to look increasingly attractive…

First published in MIX Magazine issue 60, Suburban Dreams is one of the drivers influencing our design direction Awkward.


Will the antipathy for suburbia be changed by Covid? 



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Photo courtesy of Cathie Love