Driver AW 2021/22 Web

Deep fakes

It would not be unreasonable to suggest that, as we enter the 2020's, it feels like we have a slippery grip on reality. Recent years have been increasingly characterised by inversions, interpretations and distortions of the truth.

First published in MIX Magazine issue 59, Deep fakes is one of the drivers influencing our design direction Web.


Find out how synthetic media will influence the possibilities, responsibilities, and aesthetics of design here:



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Image credits from top:

 The Fabricant