We explored our relationship with water and its association with well-being through a targeted blue-green palette in SUBMERGE (2024).

At this year’s Milan Design Week, brands and designers immersed themselves in this tightly edited spectrum.

Zanellato Bortotto for FENIX | Photo Claudia Zalla

Easy mid-tone blues and their darker counterparts worked as successful commercial applications across products. Most notable though was the development of statement accents in intense aqua hues.

Paola Navone for Ethimo

The evolution of the blue family is explored in our forecasts for 2025 and beyond.

Tonelli Design 

To see the key colours and combinations for SUBMERGE at Milan Design Week 2024, download the report below…

Work with Material and Colour?

Colour Hive members can access our full forecasts including Signals, CMF Directions, Global Colours, Geographic Focus and Colour Impressions. Part Two of our 2025/26 insight is out now.

Want to know more?

Click below to find out how Colour Hive membership can work for you and download an introduction to Colour Hive membership.