With its understated aesthetic and a predominantly warm neutral palette, PLAIN (2024/25) was widely interpreted at Milan Design Week 2024.

Reflecting the demands of luxury consumers, high-end brands opted for comfort and reassurance with applications in soft organic whites, red-cast greys and rich browns.

Salvatori

Warmer neutrals were further expressed in luxurious materials, notably impressive natural stones and coloured marbles.

Ethimo

The development of neutrals and their association with stealth wealth is further explored in our forecasts for 2025/26.

Quartzforms

To see the key colours and combinations for PLAIN at Milan Design Week 2024, download the report below…

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