Inspiring concepts, intelligent analysis and beautiful design.
This download includes the CMF Directions for Soon, one of our four design directions for AW 2023/24.
The imminent reality of climate change sees material directions informed by harsh environments in Soon. The physical effects of heat inspire with sun-bleached, salinated and scorched effects while the vastness of the theme is reflected in topographical patterns.
The complete CMF Directions includes:
OVERVIEWS | Outlines of the global drivers for each design direction with key concepts and mood boards.
COLOUR PALETTES | Each design direction has a palette of eight colours, an analysis of structure and composition and palette building with proportions. MIX colours are referenced to closest PANTONE® TPG, NCS – Natural Colour System® and RAL Design colours, plus RGB, LAB and CMYK breakdowns and HEX codes.
CMF DIRECTIONS | 48 CMF directions featuring material, pattern, colour and finish for the season. Each CMF direction is explored with editorial copy and fully credited high-quality images.
FOCUS | For each of the 48 CMF Directions, a focus on a key project or designer.
CMF Directions is part of Colour Hive membership.