Missing the Blue?

From our latest newsletter...

We've spoken often on the link between greens and wellbeing, and the boom in house plant sales during the coronavirus pandemic affirms biophilia as a real driver. 

But what about the blues? Locked down, there's an absence of those blues we take for granted, from an uninterrupted view of clear, unpolluted sky to the more chemical lure of the holiday pool.
As a response to Covid-19, we predict a strong return to clear optimistic blues, beginning with our SS 2021 forecast for Cloudless and developing with even more intensity into Chlorine for AW 2021/22.

Dive in



The pure blue of Cloudless for SS 2021 becomes more saturated with the smallest hint of red in Chlorine for AW 2021/22.

The standards for these colours are referenced to the closest Pantone, NCS and RAL, plus RGB, CMYK, LAB and HEX breakdowns in MIX Magazine.

For weekly Colour Hive design and colour directions straight to your inbox sign up for our newsletter.



More inspiration...

Longing for a swim?

This beautiful book belongs to one of the (currently locked down) Colour Hive team, and reminds us of the enduring allure of the swimming pool.



We publish our forecasts two years ahead of the season on our own publication, MIX Magazine and explore further in our Colour, Material and Finish (CMF) forecast, both are included as part of Colour Hive Membership.

If you'd like to find out more, get in touch for a no-pressure introduction.