Signals

Diverse possibilities from creativity to fakery emerge from the rapid developments in AI. Social and market signals for the 2025 design direction HACK.

Finding value in the physical and everyday is a response to overconsumption and the frenzied speed of life. Social and market signals for the 2025 design direction STILL LIFE.

Climate anxiety, nature symbolism, feminism and folklore merge to reaffirm culture and identity. Social and market signals for the 2025 design direction SOUL.

The narrative around climate change and environmental protection is shifting from exercises in deprivation to celebration and positive action. Social and market signals for the 2025 design direction LAND.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.

Water scarcity, climate anxieties and immersive aquatic aesthetics. Social and market signals for the 2024 design direction SUBMERGE.