Pioneer

Merging climate anxiety, nature symbolism, feminism and folklore to reaffirm culture and identity. The CMF directions for the 2025 design direction SOUL

The narrative around climate change and environmental protection is shifting from an exercise in deprivation to one of positive action. The CMF directions for the 2025 design direction LAND.

Design Directions 2025/26 Part One: PAY & CHANCE | Colour Now: 2024/25 GRAIN & MINE | Focus on Surfaces.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025 Design Directions LAND, SOUL, STILL LIFE & HACK.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.