Pioneer

Climate anxiety, nature symbolism, feminism and folklore merge to reaffirm culture and identity. Social and market signals for the 2025 design direction SOUL.

The narrative around climate change and environmental protection is shifting from exercises in deprivation to celebration and positive action. Social and market signals for the 2025 design direction LAND.

Colour planning tool for 2025/26 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025/26 Design Directions PAY, CHANCE, SELF & FOREVER.

Two varied directions from Stockholm Furniture Fair; a palette of naïve brights and pastel combinations, and sophisticated neutrals informed by material and craft heritage.

Design Directions 2025/26 Part Two: SELF & FOREVER | Colour Now: 2024/25 PLAIN & PLANT | Focus on Spring Shows.

Regional designers shaping the 2024/25 design directions through craft, innovation and cultural perspectives.