Forecasts
Finding value in the physical and everyday is a response to overconsumption and the frenzied speed of life. Social and market signals for the 2025 design direction STILL LIFE.
Climate anxiety, nature symbolism, feminism and folklore merge to reaffirm culture and identity. Social and market signals for the 2025 design direction SOUL.
The narrative around climate change and environmental protection is shifting from exercises in deprivation to celebration and positive action. Social and market signals for the 2025 design direction LAND.
Key colours and applications for the 2025 forecast.
Colour planning tool for 2025/26 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.
An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025/26 Design Directions PAY, CHANCE, SELF & FOREVER.
Design Directions 2025/26 Part Two: SELF & FOREVER | Colour Now: 2024/25 PLAIN & PLANT | Focus on Spring Shows.
Regional designers shaping the 2024/25 design directions through craft, innovation and cultural perspectives.
With lives lived increasingly online, reality is in danger of becoming subjective. The CMF directions for the 2025 design direction HACK.