Decoding Colour
Colour theory and perception are ubiquitous in art and design. Yet the way they are taught is far from standardised and scientists and specialists are increasingly questioning traditional theories.
The way we categorise and name colours varies significantly depending on circumstance, experience and location. This essay explores word-colour connections and psychology, along with the impending impact AI will have on our insight into text and colours.
Here we set out to discover if online colour palette generators are useful tools for colour professionals or simply a shortcut for Instagram content creators.
By exploring the principles of colour theory we are able to create palettes that set our personal tastes to one side. In this essay, we focus on the science behind triadic schemes and what history can teach us about creating colour harmony with three main colours.
A deep dive into where it all began; a look at the rich and historic path to identifying colour.