2026/27

In the third part of our look at how this 2026/27 story is filtering through, joyful maximalism has been enthusiastically embraced; there are plenty of early adopters to be found in the surfaces sector.

In the second part of our look at early adopters of this 2026/27 story, we find many applications in the accessories sector. Smaller pieces are ideal for embracing the sheer opulence of TASTE.

A year on from the initial publication of this 2026/27 story, we can see how early adopters are working with this joyously maximalist palette.

Pragmatic optimism, shaped by apocalyptic predictions and eco-paralysis. The CMF directions for the 2026/27 design direction JOY.

Fear of the unknown and subsequent lack of control is acknowledged and accepted. The CMF directions for the 2026/27 design direction DARK.

An intentional shift to slow down in response to rapid acceleration. The CMF directions for the 2026/27 design direction HOLD.

An eccentric, theatrical aesthetic that revels in exuberant exhibitionism. The CMF directions for the 2026/27 design direction TASTE.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2026/27 Design Directions TASTE, HOLD, DARK & JOY.

Colour planning tool for 2026/27 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.