2025

The early adopters of the 2025 Design Direction, HACK Applications in Lighting, Furniture, Vessels, Textiles and Retail.

The early adopters of the 2025 Design Direction, STILL LIFE. Applications in Furniture, Kitchens, Wallpapers, Textiles and Retail.

Regional perspectives on LAND, SOUL, STILL LIFE and HACK, shaped by craft, material innovation and technology.

The early adopters of the 2025 Design Direction, SOUL. Applications in Accessories, Textiles, Lighting, Retail and Furniture.

The early adopters of the 2025 Design Direction, LAND. Applications in Seating, Biodiversity Projects, Accessories, Textiles and Retail.

Diverse possibilities from creativity to fakery emerge from the rapid developments in AI. Social and market signals for the 2025 design direction HACK.

Finding value in the physical and everyday is a response to overconsumption and the frenzied speed of life. Social and market signals for the 2025 design direction STILL LIFE.

Climate anxiety, nature symbolism, feminism and folklore merge to reaffirm culture and identity. Social and market signals for the 2025 design direction SOUL.

The narrative around climate change and environmental protection is shifting from exercises in deprivation to celebration and positive action. Social and market signals for the 2025 design direction LAND.