Merging climate anxiety, nature symbolism, feminism and folklore to reaffirm culture and identity. In this 26-page report you'll find the colour, material and finish forecast for the 2025 design direction SOUL.

Visually, there is a bleak beauty to this story, referencing hostile landscapes, fens, bogs and ditches and ancient temperate forests filled with fungi, lichen, moss, twisted tree roots and wood. Traditional practices and craftsmanship are noted, in particular the use of local materials and sustainable methods that speak to a deep connection between the artisan and the land.

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