Concerns around sustainability, greenwashing and transparency are driving a renewed focus on authenticity. This 27-page report presents the CMF directions for the 2024 design direction PROVENANCE, where craft, digital tracking and local materials shape new approaches to design.
Natural fibres, plant dyes and engineered composites sit alongside verification methods like blockchain and NFTs, ensuring traceability. A palette of warm neutrals, deep greens and graphic black and white reflects the balance between heritage and technology.
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