PLAIN redefines luxury through restraint, rejecting excess in favour of permanence and elemental simplicity. This 27-page report presents the CMF directions for this 2024/25 design direction, where monolithic forms, raw materials and muted tones create a quiet yet commanding presence.
Smooth, seamless finishes contrast with rough, primitive textures, while a palette of soft neutrals and deep, earthy hues reinforces the concept of quiet luxury.
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