In response to global disruption and resource scarcity, GRAIN looks to cultural identity, agricultural traditions and folk storytelling. This 27-page report presents the CMF directions for this 2024/25 story, exploring how craft, pattern and materiality reconnect design with place.
Wood carving, braiding and woven textiles take inspiration from traditional making practices, while surfaces reference baked, ploughed and weathered textures. A warm, grounded palette reflects the connection between land and community, reinforcing a tactile, crafted aesthetic.
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