Behr Paint Company has announced Rumors, a deep ruby red, as its Colour of the Year for 2025. Chosen for its ability to create impactful colour moments, Rumors balances warmth and vitality while encouraging bolder use of colour in interiors.
Research conducted by Behr highlights a growing interest in red among Canadian homeowners, with many recognising its potential to create both elegance and cohesion. The colour’s versatility allows it to work across accent walls, bedrooms and front doors, whether as a accent or a bold all-over application.
Part of the Behr 2025 Colour Trends, Rumors reflects broader influences from across fashion, design and lifestyle. Paired with warm or cool shades, it offers both contemporary appeal and a nod to timeless design references.
