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Starting as a joyful resistance to the staid colours of post-war Europe, Marimekko has continued to stay relevant by embracing both heritage and innovation.

Ideas around health, family, memory, the environment and physical making were all explored at this year’s New Designers.

What started as a regional showcase for Danish design has since blossomed into an increasingly international affair. The key directions from this year’s event.

Longevity is reshaping design, influencing materials, surfaces and aesthetics. The CMF Directions for the 2026/27 design direction FOREVER.

Escapism, nostalgia and cartoon aesthetics, where hyperreal materials and playful exaggeration define the CMF directions for the 2026/27 design direction SELF.

Serendipity, fragmented forms and material experimentation. The CMF directions for the 2025/26 design direction CHANCE.

Engineered luxury, precision and discretion. The CMF directions for the 2025/26 design direction PAY.

Regional perspectives on LAND, SOUL, STILL LIFE and HACK, shaped by craft, material innovation and technology.

Design Directions 2026 Part One: SIN & MOON | Colour Now: 2025 LAND & SOUL | Focus on Food & Kitchens.