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An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025 Design Directions LAND, SOUL, STILL LIFE & HACK.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.

Key colour groups and applications for the 2024/25 forecast.

Avocado has always swung wildly in and out of popularity. Now the current insatiable demand for natural greens sees avocado once again ripe for rehabilitation.

A look at the early adopters of the 2024 Design Direction, SUBMERGE. Applications in Retail, Textiles, Furniture, Accessories and Fashion.