Colour Hive was tasked with developing new colour and aesthetic directions for Staron® for the North American market, with specific reference to Healthcare and Recreational Vehicle sectors. Our background research reports for Lotte included current collection and competitor analysis reports and interviews with leading designers and specifiers in the industry. Three trend directions were developed, citing our research and analysis. Each design concept was illustrated with inspirational visuals and explanatory copy and included colour analysis, aesthetic material and finish direction to inform the development team. The new colours were launched in 2017 as part of the Supreme™ collection.