HI-MACS® is a solid surface material widely used for architectural and interior applications. Colour Hive was asked to identify and develop colour and material direction to inspire new additions to the HI-MACS® solid surface offering. After assessing the current collection, and an in-depth competitor analysis report, the team identified key areas for development in both colour space and material aesthetic. This research formed the starting point to the future colour and material stories, translating global macro trends and industry application research into a colour and finish collection for the European market. The resulting collection of HI-MACS®
Velvet colours were launched to market in 2017.