Kimberly Clark

Colour Hive have worked with both the North American and EMEA Kimberly Clark teams in developing bespoke forecasts and insight into future colour, material and pattern directions for the Kleenex® brand. Initial development of an overarching trend theme to engage their customer is the start point for specific design concepts and colour palettes. The trend and colour direction from Colour Hive is used as the source from which external design teams take inspiration and develop unique design pattern collections across the Kleenex® range including Cubes and Hanks. To ensure a consistent brand message Colour Hive also consulted on launch plans and visual presentations to support the Kleenex® sales teams.