3M Post-it®

The brief for this iconic brand was to develop a creative vision to engage the customer on an emotional level. With the objective of telling an authentic story to resonate across all consumer touchpoints from shelf to web, Colour Hive began with an analysis of the customer and sales data and a forecast of the key trends and colours for the stationery sector. Working with the internal marking team in North America we developed a new colour campaign for Post-it® notes celebrating the colours of different world regions. A further curation of colour palettes was directed to broaden shelf appeal and increase sales.