Launching Trend Academy

The Trend Academy is the first of its kind; a unique opportunity for design professionals to understand and utilise colour and trends on a whole new level.

To find out more, visit the Trend Academy page.

The Trend Academy mission is to create innovative critical thinkers who are not afraid to cross creative boundaries to explore what is possible, putting trend forecasting knowledge at the top of the design agenda. For retailers, designers, specifies and all design professionals, accurate colour forecasting is something of a holy grail; get it right and a product will fly, get it wrong and no amount of sales patter will halt its descent to the discount warehouse. There is, however a popular misconception that colour forecasting is something unquantifiable and unlearnable.

The Trend Academy concept aims to address this misconception by giving international trend agency Global Color Research an opportunity to synthesise years of industry knowledge in the form of a seminar programme in collaboration with Birmingham City University (BCU). Through the years, Global Color Research has successfully worked with BCU on its student programme and both parties were keen to merge their knowledge and expertise. “Our combined academic and industry expertise supports a colour-led trend forecasting programme which aims to inspire individuals’ passion for colour and gain a better understanding of how trend forecasting knowledge can be utilised to support your own and your company’s work,” explains Carolina Calzada-Oliveira, Manager Director of Global Color Research.

The course will be divided into three sections; the first, COLOUR MATTERS, will focus on colour theory and colour communication and answer the vital question, why colour matters in a commercial context. Moving on, the second part of the course, called TREND MATTERS, looks in more detail at the art of reading trend information, effectively learning skills that will aid with both interpretation and application of a forecast. And finally, we concentrate on FUTURE MATTERS, looking at how trend prediction works and how design professionals can effectively confirm and adopt these trends within their own projects.

All the best educational programmes need inspirational speakers and our Trend Academy is no different. We have invited Neil Harbisson as our first guest speaker. Harbisson is a Catalan-raised, British-born contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognised as a cyborg by a government. The antenna allows him to perceive visible and invisible colours such as infrareds and ultraviolets via sound waves. The antenna’s Internet connection allows him to receive colours from space as well as images, videos, music or phone calls directly into his head via external devices such as mobile phones or satellites.

Harbisson’s artworks investigate the relationship between colour and sound, experiment with the boundaries of human perception and explore the use of artistic expression via sensory extensions. In 2010 he co­-founded the Cyborg Foundation with Moon Ribas, an international organisation that aims to help humans become cyborgs, defend cyborg rights and promote cyborgism as a social and artistic movement.

Other topics covered during our first seminar programme will include a dissection of the colour wheel, mixing colour and playing with colour juxtaposition and proportion. We will also look at the practical issues of generating colour palettes, building proportions and the importance of naming colours. Digital colour extraction will also be examined, alongside the application of trends across different industries. We will even show you how to effectively use digital concept boards like Pinterest as a communication tool.

“Trend Academy represents the essence of what Global Color Research stands for; using colour with enough knowledge to create a competitive advantage for your business. Colour is a key element of the design process and it is imperative that any professional understands and can capitalise on its potential. We always look at colour in combination with trends and this is knowledge than we implement throughout the programme, ” says Carolina Calzada-Oliveira Managing Director of Global Color Research.

The course will run across 3 blocks each day from 9/30 to 5 pm:

Block 1: COLOUR MATTERS. Will focus on colour theory and colour communication and answer the vital question, why colour matters in a commercial context. Friday 18th & Saturday 19th September 2015

Bock 2: TREND MATTERS, looks in more detail at the art of reading trend information, effectively learning skills than will aid with both interpretation and application of a forecast. Friday 20th & Saturday 21st November 2015

Block 3: FUTURE MATTERS. Looking at how trend prediction works and how design professionals can effectively confirm and adopt these trends within their own projects. Friday 18th and Saturday 19th March 2015.

How to enrol into the programme.

https://www.eventbrite.co.uk/e/trends-academy-tickets-17919238926

Contact Trend Academy Team through business@bcu.ac.uk, tlf: +44 (0) 0121 331 5252 or marketing@globalcolor.co.uk