News: Vitra at La Pelota

Vitra in Milan


As well as its usual appearance at Salone del Mobile, Vitra is taking over the former sports arena La Pelota in Via Palermo to showcase an exhibition curated by designer Robert Standler. Called «Typecasting. An Assembly of Iconic, Forgotten and New Vitra Characters» this exhibition will encompass several projects, products and design studies by Vitra, referencing the company’s history, present and future. Standler aims to reveal new connections, narrative threads and possible interpretations of «Project Vitra» with a focus on contemporary changes in society and their effect on established furniture typologies. A number of designers have been invited to give form to ideas on this topic and the Vitra Design Museum will be represented in its own section. From 17-22 April.