The festive season often sits uneasily with designers as it is essentially a time for tradition and kitsch, but rethinking the classics can prove irresistible. Lee Broom, working with Nude, is a case in point. The brand and designer’s collaboration The Tree of Glass, located at aqua shard restaurant on the 31st floor of The Shard, is an illuminated sculptural take on a traditional Christmas tree silhouette. Inspired by the architecture of The Shard, the tree will light up aqua shard’s atrium into the New Year.
Ace Hotel in London has adopted a more conceptual approach with a film by Sebastian Ziegler called Evergreen, the story of a Norwegian Spruce tree, projected onto a large screen in the lobby.
Others embrace kitsch rather than opting for the high ground. The iconic window displays at Selfridges department store in London this year focus on sprouts with 5000 hand painted Brussels sprouts plus stockings, multiple Santas, crackers and an enormous robin.
And then there’s even an opportunity for a little festive story telling, a constant thread in this year’s trends, with Muji’s Fukukan charms, made in Japan by local crafts people, each reflecting the region’s traditions and superstitions.