Colour Nuances: Dream in Europe

Global Colour Preferences

The European panel felt that that our trend Dream (Autumn Winter 2017/18) was a highly commercial palette that should do well in this regional market. However it was decided that the soft lilac dampened rather than lifted the palette. In its place, a much punchier bright mid purple was introduced. This colour could also be effectively used as an accent shade. While the rest of the colours were considered better for surface applications rather than textiles, this purple, with its more intense feel, proved a good fit, as seen with this duvet cover and throw, part of the J by Jasper Conran collection at UK based department store chain Debenhams.