Colour Nuances: Dream in Europe

European Colour Palettes

In general the MIX Dream palette went down well with the European panel of colour experts, who felt that it would work well for this regional market. However, they had reservations about the soft lilac and felt it dampened rather than lifted the palette. In its place a much punchier, mid purple was introduced, adding energy but still blending well with the rest of the palette.

We can see how effective this mid purple is if we look at the interior of Stockholm’s Haymarket by Scandic, where a Deco aesthetic is perfectly channelled through a palette that echoes Dream’s core colours.