A Rich Earthy Shade of Orange
A rich earthy shade of orange, there is more than a touch of brown in this pumpkin shade, a key component in our Rapture trend (AW2018/19).
This colour is part of a broader trend favouring orange. No surprises then that it has done well in multiple markets; we’ve spotted pumpkin cushions (along with other key colours from the Rapture palette) at AYTM, and also at Gubi, where a tiny hit of the colour proves highly effective for its 3D bar stool.
Pumpkin also looks amazing in glass, a medium explored by Louise Roe Copenhagen. There’s more orange to come in 2019/20, paler and with the brown removed, before being replaced by rich, yolk like yellows in 2020. For now though, it is pumpkin that impresses.