Colour Nuances: Ground in Europe

European Colour Trends

Our trend Ground (SS2107) went down well with our European panel, especially in markets aimed at mainland and Southern Europe, with colours reflecting traditional palettes in the Mediterranean and North Africa. However the panel members felt that the intense shades of blue and yellow needed a little lifting. Consequently the original terracotta was replaced with a lighter, slightly greyer shade, as seen here with String, which was felt to be more harmonious with the rich claret red.